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Wardian London
Elevating Marketing Strategy for a Landmark Development
THE BRIEF
From inception, Wardian London required a comprehensive marketing strategy to attract buyers to its unique botanical-inspired residential towers in Canary Wharf. In partnership with sales agents, Johns&Co, the goal was to establish Wardian as a standout choice in London’s luxury property market through targeted campaigns, curated content, and media exposure.
THE SOLUTION
Our involvement spanned a robust range of marketing initiatives. We crafted bespoke area guides, detailed performance reports, and competitive analyses to ensure Wardian’s appeal was consistently highlighted. Engaging landing pages, aesthetic price lists, and professional photography bolstered our email marketing campaigns, which contributed to high open rates and engagement. We secured coverage in prominent outlets like The Times and Yahoo Finance, enhancing the development’s profile. Support extended to weekly EDMs, video reels, and social media management, empowering the sales team and contributing to a steady stream of interest and sales for the development.
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