THE BRIEF /
Johns&Co, a leading London estate agency, sought to strengthen its public profile throughout 2024, establishing itself as a thought leader in the competitive property market. The objective was to secure strategic features in top-tier publications, enhance brand visibility, and drive recognition as an expert in the industry while aligning PR efforts with digital marketing goals.
THE SOLUTION /
We implemented a comprehensive PR and communications strategy, successfully positioning Johns&Co alongside industry leaders and amplifying their presence across key platforms:
High-Profile Media Features:
Secured regular coverage in prestigious publications such as PrimeResi, Property Industry Eye, and The Financial Times, ensuring Johns&Co was part of high-level industry conversations. Strategic placement reinforced their position as a market leader.Expert-Led Content and Branding:
Delivered professional press releases, expert commentary, and insights on emerging trends and key market developments. This included curated branding, with Johns&Co office signage featured in backdrops and professional headshots of senior staff to reinforce their authoritative image.Social Media Amplification:
Each feature was amplified on social media channels, reaching a broader audience and showcasing Johns&Co’s role as a trusted voice in the property sector. This dual approach bolstered both PR efforts and digital engagement.Digital Marketing Synergy:
The campaign strategically leveraged backlinks from high-authority publications to boost the Johns&Co website’s SEO rankings, driving organic traffic and improving online visibility.
By consistently securing features alongside industry leaders and integrating PR with digital marketing, we successfully elevated Johns&Co’s public profile, reinforcing their reputation as a trusted expert in the property market.
THE BRIEF /
Johns&Co, a leading London estate agency, sought to strengthen its public profile throughout 2024, establishing itself as a thought leader in the competitive property market. The objective was to secure strategic features in top-tier publications, enhance brand visibility, and drive recognition as an expert in the industry while aligning PR efforts with digital marketing goals.
THE SOLUTION /
We implemented a comprehensive PR and communications strategy, successfully positioning Johns&Co alongside industry leaders and amplifying their presence across key platforms:
High-Profile Media Features:
Secured regular coverage in prestigious publications such as PrimeResi, Property Industry Eye, and The Financial Times, ensuring Johns&Co was part of high-level industry conversations. Strategic placement reinforced their position as a market leader.Expert-Led Content and Branding:
Delivered professional press releases, expert commentary, and insights on emerging trends and key market developments. This included curated branding, with Johns&Co office signage featured in backdrops and professional headshots of senior staff to reinforce their authoritative image.Social Media Amplification:
Each feature was amplified on social media channels, reaching a broader audience and showcasing Johns&Co’s role as a trusted voice in the property sector. This dual approach bolstered both PR efforts and digital engagement.Digital Marketing Synergy:
The campaign strategically leveraged backlinks from high-authority publications to boost the Johns&Co website’s SEO rankings, driving organic traffic and improving online visibility.
By consistently securing features alongside industry leaders and integrating PR with digital marketing, we successfully elevated Johns&Co’s public profile, reinforcing their reputation as a trusted expert in the property market.
